The Rise of the Pet Treats

Six Hundred Million ($600 Million) spent on dog buiscuits, treats and beverages in 2003!!
-US Pet Food Market, 2004

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Specifically, 88% of all dog owners bought dog treats in 2004, up from 81% in 2002.

65% of all cat owners bought cat treats in 2004, up from 56% in 2002.
-2005/2006 APPMA National Pet Owners Survey

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57% of dog owners buy at least six packages of dog treats per month.
35% of cat owners buy at least six packages of cat treats per month.
-2005/2006 APPMA National Pet Owners Survey