Friday, April 07, 2006

London Cabbies by Women for Women

UK's first women-only private car hire franchise has been created by Pink Ladies who spotted a business opportunity. The demand for this service is due to the rise in attacks (~10 each month) on women after getting into an unlicensed mini-cab.

The Pink Ladies drive Renault Kangoos that are pink inside and out, making them highly visible. Passengers sign up as members, and fares are either pre-paid, paid by credit card or with a 'pink account', which is both convenient for members and safe for drivers.

Booking is done over the phone, and a text message is sent to the customer to let her know the vehicle is approaching, which means she doesn't have to wait outside. Drivers are trained in self-defense and will wait outside a customer's home after a drop-off to ensure she gets in safely. Promoting safety and reducing risk for women – the Pink Ladies concept should work well anywhere!

No wonder that many women feel safer taking a taxi driven by a woman.


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